The consequence of this study is considered useful to exhibition managers as they provide components on how to erase barriers and attract possible participants to consumer and public exhibitions. Based on the result of this study, it suggests that exhibition planners primarily need to focus on removing structural and intrapersonal barriers by supplying more experiencing opportunities, interesting facilities and programs and promoting exhibitions for leisure activities as well. Marketing managers have mainly implemented sales promotion activities for the purpose of creating market share by initiating brand switching, repeat purchasing and purchase acceleration. The purchasing spot of paper-goods stores, situated in consumers’ residing arears is mostly poor, and as the sales promotion activities for correcting purchasement, for the sake of communication between agent and buyer on the purchasing-spot has been observed to be lack, and it is necessary to have very careful interest in this field. In the light of the situation that store owner’s explanation and exhortation gain frequent controls over the dealings, at the time when consumers lastly select commodities at the purchasing wpot, which holds of exclussive influence on the very moment of purchasement, and when the above were a little mor deeply understood, sales promotion materials for correcting purchasement could be manufactured with higher understood.
The reason why it is not being limited to the inside of design is because the design is what is being demanded with the circumstance condition by the social, economic and cultural influence. The purpose picking out the goldleum among other leum to study on the material of sales promotion for rectification of purchasement was, as an afterwords issued maker, standing under partial situation, comparing with other makers, necessary for study and investment on the development of design for the sales promotion, counecting with the purchasing spot. The form of the material for the sales promotion to be able to forccast with this will have to be the products to consider the needs of customer and to reflect the change of society. The paper goods stores in our country are petty stores in small-scale, deal simultaneously with the productions of competitive firms. AbstractOn the occasion of our residing environments being rapidly westernized and modernized, the use and kind of living spaces are also getting diversified, and the bottom material has become as an important factor of internal decoration. Data were analyzed through Cronbach’s alpha, factor analysis, t-test and ANOVA analysis. The study is composed of theoretical and empirical parts, where the theoretical part is based on the leisure constraint theory of Crawford & Godbey.
Besides, the author studied the present siutation of foreign material for sales promotion, and tries to forecast the future society. In designing the materials for correcting purchasments of goldleum, acquired the following conclusion, grabbing the present situation of sales promotion materials, advertising operation, and market backgrounds of leum-productions: 1. Most of purchasers for leum-manufactures, a bottom-material of internal decoration, are house-wives, and time of purchasement is in the removal season of house, or repair of house. In addition, future direction of the material for sales promotion must consider the needs of customer much more, and it must be the material for sales promotion that each bank itself designed, and it must be the material for sales promotion to be abel to bring the bank image into relief. Since each type of promotion is primarily evaluated by the dominant benefits it provides, non-monetary promotions are more effective for hedonic products. As suggested by the results obtained, monetary promotions are more attractive for utilitarian products, while non-monetary promotions are more effective for hedonic products. On the contrary, in the case of utilitarian product, monetary promotions are more effective.
Secondly, in the case of utilitarian product, monetary promotions show the most positive response to utilitarian benefits. Secondly, the study expands the relevance of benefit congruency by regarding type of products. Consequently, this study attempts to examine the differential effects of monetary and non-monetary promotions regarding the product types (hedonic or utilitarian) on customers’ benefits (hedonic and utilitarian) and purchase intention (Brand Switching, Repeat Purchasing, and Purchase Acceleration). 4. Catalogue should be necessary to show in details, as to various atmosphere, showing picture, the way of construction, and management, etc., to enable cousumers easily imaging the deeply seated figures of the commodity, which cousumer intending to purchase. Also, Most of researches have not paid attention to customer’s purchase intention influenced by promotions benefits. AbstractRecently, as various sales promotions are introduced to marketing, customers get various benefits from sales promotions. Comparatively few have examined hedonic benefits of sales promotions. Researchers could figure out the effect of benefit congruency beyond the utilitarian and hedonic product. 7. Triaining on the away of management and construction, and righteous understanding for the agent and coustructer is necessary. This study contributes the following to business practice: Firstly, the study offers marketers the strategy to achieve the classic goal.
일회용 위생밴드 못생긴나무 판촉물 체인본부에서 주문제작하고 있습니다. 못생긴나무 사이트에 나와있는 단가보다 할인해 드리고 있습니다. 오바로크는 몇가지 색상이 있습니다. 저희는 건반자라고 부르고 있습니다. 아래 나열된 밴드외에도 3M 넥스케어 방수밴드로 구성 할 수 있습니다. 장마우스패드를 컬러로 제작 할 수 있는데요 전사인쇄 방식입니다. 위 사진은 검정원단에 전사인쇄 한게 아닙니다. 사이언스 과학마을 체험전’, ‘2007 하우징브랜드페어’, ‘서울 국제 스포츠 레저산업전’, ‘서울 국제 판촉물 및 생활용품전’, ‘제23회 프렌차이즈 서울 2007’ 등이 있다. 본 연구의 조사설계로 추출된 변인들을 수집하여 26개의 항목으로 설문지를 구성하였으며 소비자전시회에 참여 및 참여 가능한 일반인들을 대상으로 330부의 설문지를 선택된 소비자전시회에 참여한 관람객들을 대상으로 150부, 서울시 거주자들을 대상으로 100부 그리고 경기인천지역 거주자들을 대상으로 80부를 배포한 후 15부의 불성실한 응답지를 제외한 총 315부를 분석활용하였다. 본 연구의 결과에 대한 의미를 살펴보면, 행사에 대한 정보 및 개최에 대해 모르는 잠재고객들에게 적극적인 교육 및 홍보의 필요성이 요구되며 특이한 체험기회를 제공할 수 있는 흥미있는 시설물 증설 및 다양한 프로그램 개발의 지속적인 노력을 강화함으로써 그 결과 위의 제약요인들을 상쇄시켜 여가활동 공간으로의 전시회가 활성화 될 수 있을 것으로 판단된다.